Founded by Shahnawaz Durani and Matthew Bishop, our brand is rooted in a shared passion for the finer things in life—cigars, wine, fashion, and fitness. With a deep appreciation for timeless style and modern living, we’ve made it our mission to inspire and guide individuals on their journey to becoming the modern gentleman. Through curated content and authentic experiences, we aim to elevate everyday life with class, confidence, and purpose.
From a young age, I developed a deep appreciation for fashion and its ability to express identity, confidence, and creativity. What began as a fascination quickly evolved into a lifelong passion—one that continues to shape how I see the world and present myself within it.

About Us
Matthew Bishop
Shahnawaz Durrani
Co-Founder
I am an avid cigar enthusiast with a deep appreciation for the finer things in life. From craftsmanship to culture, I’ve spent years exploring the world of refined living. My passion lies in sharing that knowledge and experience to inspire the next generation. Through guidance, style, and substance, I aim to help young men embrace the values and elegance of the modern gentleman.
Co-Founder
